Village Wellth
FinTech
Fractional Marketing
Conversion optimization
Paid ads
Social media
Podcast
Calgary
2026
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Summary
Village Wellth had the platform, the product, and multiple marketing channels in place—but the pieces weren’t working together in a way that supported consistent growth.
We stepped in as a fractional marketing partner to bring structure, alignment, and strategy across their entire ecosystem—connecting their channels into a cohesive funnel and introducing more intentional promotion to drive performance.
Challenge
Marketing was happening across different channels, but without a clear system behind it. Campaigns, content, and traffic sources weren’t fully aligned, which made it difficult to generate consistent results or scale what was working.
There was also an opportunity to strengthen how they were attracting and converting high-intent users—particularly through paid channels and more structured promotion.
Solutions
Through a fractional marketing partnership, we restructured their marketing strategy and introduced more intentional, performance-driven promotion—particularly across paid social and email.
The result:
10x increase in lead pipeline from social media
300% increase in daily returning users
400%+ growth in top-of-funnel and high-intent traffic
30%+ open rate on emails
By aligning their marketing channels and implementing a more cohesive funnel, Village Wellth was able to turn existing assets into a scalable growth system—driving both acquisition and retention at a higher level.
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