Shawnee Harle
Personal Brand
Branding
Web design
Marketing
Paid Ads
2026
Shawnee had the expertise, the message, and the audience, but her marketing wasn’t fully set up to consistently convert attention into leads and revenue, nor to scale at the rate she wished to. The opportunity was refining, aligning, and building a system that could support growth.
We partnered closely with her to elevate her brand presence, optimize her website for conversion, and create a more intentional content and marketing strategy that worked together across her entire funnel.
Summary
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Challenge
Before working together, Shawnee’s marketing efforts were generating attention—but not with the consistency or structure needed to scale.
Her content wasn’t performing to its full potential, and there wasn’t a clear system in place to reliably turn engagement into leads. Her website also wasn’t fully optimized to support conversions, which meant opportunities were being missed once people landed there.
She knew she needed to grow her brand, increase revenue, and strengthen her online presence—but needed the right support to bring everything together in a way that felt cohesive and scalable.
Solutions
Through a strategic brand and funnel overhaul, we supported Shawnee in scaling both her visibility and lead generation—primarily through organic content, paid social ads and social media.
The result:
250+ cold leads generated for a free webinar (organic only)
10K+ monthly views on previously underperforming content
Consistent weekly leads driven through a clear call-to-action
Strategized and executed on a launch
Designed and developed launch assets including landing pages, social media posts and ads
Stronger brand positioning, with content averaging 10+ shares per post
Full website overhaul optimized for conversions
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